Commercials with stunning detail

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3D can be incorporated into almost any visual project. The technique is particularly valuable to technical or commercial visualization, where detail and accuracy is important.

The latest showcase from Serpent 3D features a commercial for the «Reflekta II» camera, a German twin lens reflex camera, product of the 1950s. The 3D animation presented in the commercial was made from studying the actual physical camera, photographing surfaces of the camera, and using these photos in combination with built in surfaces and textures from our selection of 3D-, animation, and visualization software. Actual details of the camera have been reproduced in 3D detail down to micrometre (μm) level.

Serpent 3D guarantees high precision with any visualization product. The client can easily verify the accuracy by cross checking original blueprints with X, Y, Z snapshots from our production files.

About the Reflekta II (Wirgin): The camera uses standard 6x6 120 film. Three possible 75/3.5 lenses are reported; Triotar, Trioplan and Meritar. All of them made by L.Meyer in Goerlitz. The Vebur shutter can be set from 1/1 to 1/250 and includes open exposure as well as self timer capabilities. Film winding is done by a knob without automatic setting of the shutter so it has to be cocked by the separate lever. The ground glass has etched lines for aid in composition.

Ferdinand Merkel founded the camera workshop Camera-Werk Merkel, Tharandt in 1900. In 1932 Merkel developed the twin lens reflex camera, Reflekta. In the same year the company was taken over by Fritz Richter and the name was changed to Kamera-Werk C. Richter Tharandt. Production ceased during WWII. After the war, the company started manufacturing cameras again and was renamed twice: Reflecta Kamera Werke Tharandt from 1946 and Tharandt Kamera Werke from 1948. Manufacturing of the post war Reflekta continued until 1950 when Reflekta II was introduced and the manufacturing of the camera started, now by VEB Welta-Kamerawerk.